01Channel anchorClass Six Package Stores
The on-base package store — the destination set for adult beverage, mixers, and pantry staples. Tax-advantaged pricing and a loyal, recurring shopper make it the channel's trip-driving anchor.
The Resource for On-Base Beverage Retail
Your Brand.On the Base.In Front of Real Buyers.
ClassSixStores.com is the editorial resource and showcase for the military beverage channel — putting up-and-coming brands in front of Class Six package-store managers, exchange category teams, and commissary buyers across installations worldwide.
Get ListedA buyer-ready profile in front of the right on-base teams.
ShowcasePut your brand in front of exchange category managers.
Gain AccessReach decision-makers across every exchange system.
Grow FasterMove from first pitch to on-base placement, faster.
ExpandScale proven programs across base regions and systems.
Where on-base brands get discovered
Real opportunities across the military channel.
Most emerging-brand wins in on-base retail live in six program formats. Knowing the format shapes the pack, the pricing waiver, and the placement at the Class Six and the exchange.
01Channel anchor
02Main-store reachExchange Beverage Sets
Front-of-store coolers and beverage aisles inside the exchange — energy, sparkling, functional, and ready-to-drink — with high traffic and the broadest reach across the installation.
03Wellness velocityFunctional & Better-for-You
Hydration, electrolyte, protein, and performance blends built for an active-duty population. The fastest-growing on-base beverage segment, with strong repeat and fitness-center adjacency.
04Express formatGrab-and-Go & Mini-Mart
Express and shoppette coolers near the gate and the barracks — single-serve, impulse-driven, and built for the quick on-base trip between duties.
05Family pantryCommissary Beverage
Case-pack and family-size beverage on the commissary shelf — the resale benefit set for service members and dependents, where value and pantry-loading drive the basket.
06On-base occasionsMWR & Club Programs
Morale, Welfare & Recreation outlets, clubs, and on-base events — bottle, can, and ready-to-serve programs engineered for gatherings, deployment send-offs, and seasonal occasions.
Premium Beverage ProgramsCurated assortments built for high-velocity, mission-ready on-base sets.
Installation HeadquartersSeasonal sets, displays, and cross-merch built for peak on-base occasions.
Real Solution CenterPack, price-waiver, and placement guidance from operators who know the channel.
600+Beverage & consumable SKUs profiled
500+On-base outlets in network reach
20+Exchange & commissary channels
Inside the Network
Your direct line to the base.
Our core line-up of showcase resources — and the broader Conzumables network — connects your brand with the right on-base buyers, departments, and systems. A better way for brands to get seen inside the gate.
On the Installation
- Class Six Package Stores
- Main Exchange Beverage
- Shoppettes & Express
- Fitness & Wellness Centers
- MWR & Club Outlets
Across the Systems
- Army & Air Force Exchange
- Navy Exchange
- Marine Corps Exchange
- Coast Guard Exchange
- Defense Commissary
Distribution
- On-Base Distribution
- Resale Logistics Partners
- Brokered Programs
- Direct-to-Installation
Other Topics
- Category Management
- Pricing Waivers
- Resale Compliance
- Seasonal Programs
- Funding Brands
Connect with the right buyers
Gain exposure across the systems
Drive consideration and sales
Deliver measurable results
The Featured Brief
Real brands. Real makers. Real on-base stories.
Every season the Class Six Stores resource profiles a curated slate of emerging makers — photographed, fact-checked, and packaged into a buyer-ready brief. It is the easiest way for an exchange category manager to scout the next wave for the installation without leaving their desk.
What every featured maker gets in the brief
Spotlight Profile
A polished editorial feature that frames your brand for the on-base buyer.
Buyer One-Sheet
A short-format summary built for category teams scouting on the go.
Formulation Notes
The functional story — ingredients, claims, and the better-for-you angle.
Pack & Price Read
Section-fit guidance on pack, price-waiver fit, and the format that wins placement.
Set-Fit Snapshot
Where your brand lands in the set and the adjacencies that lift it on base.
Sampling Kit
A staged sampling and demo plan to move from brief to on-base shelf.
Sourcing Story
Provenance and ingredient sourcing told the way buyers want to hear it.
Momentum Snapshot
Velocity signals and pilot results that make the buy easy to say yes to.
One resource. Endless discovery.Profile. Brief. Connect. Feature. Place. Repeat.
The team behind the network has
100+ Years
in the business
A legacy of experience. A future of discovery.
Four generations of grocery, innovation, brand building & distribution excellence — now pointed at the next wave of brands serving those who serve.
A Base-Town General Store
Our story starts at a small counter in a base town, built on hard work, community, and a passion for serving the families stationed nearby.
Certified Grocers
We grew alongside the industry as a proud member of certified grocers — contributing to one of the strongest buying and marketing cooperatives.
Global Brands
We partnered with iconic global companies in consumables, merchandising, and shopper engagement.
Emerging Brands
Co-founders and builders of successful brands — taking emerging products from concept to shelf.
Built to Scale
Today we run our own showcase network and distribution, helping brands get discovered and to market everywhere those who serve shop.
Channel ExpertsDeep expertise across every on-base retail system.
Brand BuildersProven success developing and scaling winning brands.
Distribution PowerOur network. Your advantage. Worldwide reach, installation touch.
Relationships That LastBuilt over decades. Focused on the future.
Building a stronger on-base channel. Together.
Key trade associations & trade shows.
Uniting professionals across military resale, exchange, and on-base beverage to promote innovation, growth, compliance, and a stronger tomorrow for those who serve.
Military Resale
Serving those who serve.ALAExchange Vendor NetworkResale PartnersExchange CouncilResale Forum
Commissary & Benefit
Value. Access. Trust.AMBACommissary GuildResale MarketingBenefit Brands Assoc.
Better-for-You
Better for people in service.NPAClean Label ProjectFunctional Beverage Assoc.Performance Nutrition Network
Leading trade showsMilitary Resale ExpoALA ConferenceExchange Buyer SummitFancy Food ShowOn-Base Beverage Forum
On-Base Channels (Systems)
Connecting brands to on-base distribution.
The Conzumables showcase network helps brands, exchanges, and operators navigate the military channel by aligning the right programs with the right systems for growth.
Exchange Systems
- AAFES
- NEXCOM
- MCX
- Coast Guard Exchange
- VCS
Commissary
- DeCA Commissaries
- Overseas Commissary
- Express Commissary
- Click2Go
On-Base Convenience
- Shoppettes
- Express Stores
- Mini-Marts
- Gate Stores
- Class Six
MWR & Foodservice
- MWR Outlets
- Officer & Enlisted Clubs
- On-Base Dining
- Concessions
Distribution & Brokers
- On-Base Distributors
- Resale Brokers
- Direct-to-Installation
- Overseas Logistics
Stateside to overseas
Core customers at installations worldwide.
We list the on-base customers that are prime for your launch efforts — installation by installation. We have the systems, the relationships, and the distribution power to put your brand in front of buyers everywhere those who serve shop.
50States with installations
100+Years of combined experience
5Exchange systems served
WorldwideInstallations reached
Get your brand on the base
Bringing a new brand to the military channel?
Send your category, format, target systems, and current pilot status. The showcase team responds with a section-fit read, a featured brief, and a clear path to on-base placement.